SAW V opened on 600 fewer screens nationwide than HSM 3. That undoubtedly had a little to do with it coming in second. There's also the reality that a PG-rated, homogenized, sanitized, feel good "family" movie will always draw in a bigger share of the ticket-buying audience than an R-rated horror movie. Jasonlives1986, there is virtually no chance FRIDAY THE 13TH will bomb. Its production budget is comparable to that of SAW V ($10-15 mil), it will be opening on a Friday the 13th (and a big date weekend) against no real competition, its marketing campaign has been well received thus far, and (whether we like to admit it or not) the TCM remake's popularity with general audiences will help convince a lot of skeptical moviegoers that they're taking the material seriously this time. Barring some major weather emergency across a large section of the country that weekend, F13 will haul in between $20-35 mil in its opening weekend, and will likely surpass $100 mil once the final domestic and international tallies are in. If you need proof that F13 is likely going to score big, just consider the fact that Lionsgate passed up the chance to open MY BLOODY VALENTINE 3D on Valentine's Day to avoid having to go toe-to-toe with Jason. And while I'm a bigger F13 fan than SAW fan, I disagree that opening the film this month, in competition with SAW V, would have been the wiser fiscal choice. The HALLOWEEN remake made big bucks by not challenging SAW, FREDDY VS. JASON scored big by not facing off with THE TEXAS CHAINSAW MASSACRE remake (and vice versa), etc. Though Feb may be a down month for movies, the absence of proven competition will make F13 seem even more attractive to the millions of moviegoers who do brave the cold.