As most of you know we've really been pushing Trent Reznor's Nine Inch Nails album "Year Zero", and what's so cool is his viral marketing campaign for the album and his attitude towards the record labels. Now that the album has had a few weeks to digest, Reznor has been very outspoken about how unhappy he is with his record label - but today he dropped the bomb, one that will change the music world forever. Do you think movie studios will follow? Read on for details on the future of media...
"I've have one record left that I owe a major label, then I will never be seen in a situation like this again," Reznor tells The Herald Sun, "If I could do what I want right now, I would put out my next album, you could download it from my site at as high a bit-rate as you want, pay $4 through PayPal."
But what if you want more? Some people like the packaging... he has it all planned out, "Come see the show and buy a T-shirt if you like it. I would put out a nicely packaged merchandise piece, if you want to own a physical thing." But here's the bomb, the atomic bomb if you will... "And it would come out the day that it's done in the studio, not this 'Let's wait three months" bulls---.'"
The future is here, the future is now and Trent Reznor is finally someone willing to do something about it. Think about it, if he sells 200,000 albums the DAY he drops the CD on PayPal, he'd make nearly a million bucks in one night. How many other artists will follow suit... the record labels should be afraid, very afraid.
Talk don't mean sh-t if you don't do something about it. Come on Trent, don't make promises like our little South Park friends who did nothing about the MPAA. CHANGE the future!
This is what I've been saying for years. The reason I download albums is 1: To see if it's good and 2: because I dont want to wait three months for it to drop. If I opened MySpace and read that the new NIN was available for download for $4 by clicking a link that very second... DONE.
This is fantastic, I love the idea of downloading a record the day it's done. I love the fact that all of the money would go straight to the artist and not a bunch of fatcat record execs more, the way most musicians are financially fucked by their labels is disgusting. I do kinda hope he finds a way to keep pressing vinyl though, but there's probably no chance of that.
Regardless, I've said it before and I'll say it again: I fucking love Trent Reznor. If anyone in the music industry has the balls and the resources to set an example like this, it's him.
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"I've have one record left that I owe a major label, then I will never be seen in a situation like this again," Reznor tells 
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