Editorials
Best & Worst ’10: Top 10 Horror Movie Trailers of 2010!
There really is no more effective form of movie advertising than the trailer, and putting a good one together probably isn’t as easy as it looks. In a mere two minutes the studio must boil down the film’s basic premise and provide audiences with enough visual and aural flash to compel them to cough up their hard-earned money to see it. With the barrage of movie trailers we see every year very few manage to get it quite right, but those that do are often more compelling than the movies themselves. To commemorate the year in film advertising, B-D’s Chris Eggertsen has sifted through the trailers released in 2010 to put together his list of the ten best – the truly memorable horror spots that made us sit up and take notice.

One of the best movies of the year also boasts one of the best trailers of the year – a spot that expertly approximates the film’s paranoid tone through the use of a subtly menacing score and repeated use of the “sweet girl” dialogue motif featured throughout the movie. The best thing about it is that it leaves viewers puzzled as to what exactly the movie is about, or even what genre it belongs in – not in a way that makes us throw up our hands but that intrigues and compels us to see it. Inserting a brief glimpse of Natalie Portman and Mila Kunis’ passionate lesbian tryst in there probably didn’t hurt either.
This teaser trailer for the theatrical remake of the 1973 T.V. movie does exactly what a teaser trailer should do – grant us a brief, intriguing into the world of the film without giving too much away. I like the slow build here – the creepy whispered voices, followed by several seconds of darkness and then BOOM! – that first music cue, jolting you from your seat. If the final flash of a demonic face underneath the little girl’s bedsheets doesn’t make you jump, there may be something medically wrong with you.
I like the grindhouse-style voiceover work in this trailer, and how it sets up the premise well while also giving action fans everything they like to see: fast cars, hot women, multiple explosions, and a satanic cult for good measure. It effectively plays up the film’s knowingly campy, humorous tone and supernatural elements as well, wisely not presenting it as a straight-ahead action piece (which would’ve made it look far too generic).
The trailer for the real “Hobo with a Shotgun” feature (based on the winning “fake trailer” from Robert Rodriguez’s SXSW Grindhouse Trailer contest in 2007) is hands-down one of the funniest spots of the year. Its retro grindhouse aesthetic, awesome synthesizer score, and Rutger Hauer’s darkly funny opening monologue probably would’ve been enough, but the “capper” here (no pun intended) is the depiction of what’s sure to go down as one of the most creative decapitations in cinema history.
Buzz had already started building among those in the horror community, but word only began spreading into the mainstream with the release of this trailer, which gave viewers a horrifying glimpse of the actual “human centipede” to carry around with them for the next few days (or years). IFC wisely didn’t shy away from showing the sick results of Dr. Heiter’s experiment in this spot, putting the central marketing gimmick front and center and pushing the film’s buzz into the stratosphere (over 6 million hits on YouTube and counting).
Of any horror trailer this year, this one was probably the best at communicating an overall sense of dread. What makes it work more than anything, though, is the judicious use of sound effects – the crack of Nell’s bones as her body contorts into unnatural positions, the frenzied, demonic breathing, and a strange sound almost like a rattlesnake as the girl crouches on the floor. There’s also a striking piece of imagery near the end that they wisely singled out for its haunting quality – a figure brandishing a cross, silhouetted by the glow of shooting flames.
The Loved Ones trailer expertly balances the black comedy and horror elements of the film in two short minutes and presents its simple premise clearly and effectively. The violent montage in the last quarter of the spot, set to the soft strains of “Love Hurts”, is a dynamic study in contrast that should leave any horror lover salivating to see this Aussie flick – which makes it even more of a shame that there are still no plans to release the film in the U.S.
Like the movie itself there’s nothing necessarily artful about it, but the Night of the Demons red band trailer is nevertheless good, juvenile fun that features heaping helpings of blood, boobs, bloody boobs, demons (they crawl on the ceiling!), girl-on-girl kissing, cursing, and a driving “hellbilly”-esque song to drive it all home. What it communicates is this: We’re having a party, and everyone’s invited! Works for me.
Talk about a let-down. This NOES trailer was something fierce: an incredibly effective, masterfully edited two-and-a-half minutes that really gets the blood pumping and introduces the idea of “micro-naps” to keep us intrigued. And then we saw the movie. Maybe it would’ve been better if they’d made the trailer a bland and lifeless affair – at least then it would’ve been truth in advertising.
Despite Fox not doing much of a marketing push for the movie (which is a shame, because it was actually a worthy sequel) this Predators trailer is nevertheless effective at both setting up the film’s premise and core group of characters while highlighting director Nimrod Antal’s visual flair. It also does a great job of introducing the sheer number of Predators involved this time around – i.e. “this time it’s war” – by showcasing as its centerpiece the image of Adrien Brody being bombarded with those red “triple beam laser sights” made so iconic in the first movie.
Editorials
What Mike Flanagan’s ‘Carrie’ Teaser Reveals About His Bold New Adaptation
Five decades ago, Stephen King published the story of a bullied girl with telekinetic powers and forever changed the world of horror.
Carrie follows a high school misfit who seeks revenge for a hideous prank by psychically destroying her senior prom. The name Carrie White has become synonymous with the concept of a formal dance thanks to a flawless adaptation from Brian De Palma. Now fifty years after the film’s release, Mike Flanagan is putting his own stamp on the troubling story.
Rather than a feature film, the writer/director will expand King’s relatively slim debut novel into an eight-episode miniseries for Amazon Prime set to premiere on October 7.
Flanagan is no stranger to the world of Stephen King. A long-time Constant Reader, he first made waves with his daring adaptation of Gerald’s Game (2017), a novel many fans considered un-filmable. His underrated Doctor Sleep merges the disparate plot of Stanley Kubrick’s The Shining with King’s original source material, and his 2024 genre-bending tearjerker The Life of Chuck faithfully executes one of the author’s most metaphysical novellas.
He’s currently mired in pre-production for an expansive adaptation of The Dark Tower series, keystone to King’s connected universe, and Warner Bros. recently announced that Flanagan will helm a new version of The Mist, King’s 1980 novella which sees a small Maine town overrun by otherworldly monsters.
Considering the vast array of the author’s previously unadapted material, an obvious question arises. Why reimagine Carrie in 2026? Noting the timeless nature of the content, Flanagan expressed his desire to bring the story of a bullied girl into modern times, mirroring his approach to Shirley Jackson’s The Haunting of Hill House and Edgar Allan Poe’s The Fall of the House of Usher. He explained, “The only way to approach it was to build something new out of the ingredients of Carrie. Otherwise, there’s really no purpose in trying to retread ground that’s been so beautifully walked before.”
His miniseries will maintain the novel’s bloody bookends while delivering “big surprises” along the way.
A New Prom Night Nightmare
The roughly 60-second teaser introduces Summer H. Howell as Carrie White just before the moment of catastrophe. Standing in a prom dress, she smiles at her applauding classmates with an ominous crown perched upon her head. Moments later, Carrie unleashes a rage-filled scream into the night air while promgoers rush for the exit doors. But careful examination of this scene shows Carrie wearing a different, albeit dirty dress as she seems to telekinetically punish her peers.
In an exclusive first look with Entertainment Weekly, Flanagan explains that in his version of the story, “the events of that prom are going to be completely different.” An open trunk emitting a crimson glow does hint at the pig’s blood dumped on Carrie’s head, but it’s likely Flanagan’s formal dance will be a different kind of horror altogether. Despite these changes, the series may end with the widespread destruction outlined in the source material. Unlike any previous adaptations, King’s novel ends with the near-total destruction of Chamberlain, Maine. A flaming street in Flanagan’s trailer promises similar carnage no matter what prank sparks Carrie’s deadly revenge.
The Monstrous Addition of Social Media

On the opposite end of this fiery conclusion is an extreme act of bullying that brings together the story’s main cast. King’s novel begins as Carrie gets her first period while showering in the girls’ locker room. Completely unaware of the concept of menstruation, the sheltered girl thinks she’s bleeding to death. Her classmates respond with vitriolic rage. Led by ultra-mean girl Chris Hargensen (Alison Thornton), they mock the terrified teen while pelting her with tampons. Glimpses of this disturbing event reveal that Flanagan has excised the scene’s nudity while adding a seismic update. As Carrie sobs in the shower stall, Chris and her friends film the breakdown with their phones.
Other scenes note the presence of social media, bringing King’s fifty-year-old story into the digital age.
Flanagan’s adaptation promises to explore the destructive power of social media, an often invisible entity with a potential for harm rivaling Carrie’s own powers. While King’s tormented heroine suffers in front of a small group of girls, Flanagan’s version of the incident will likely become a viral video, potentially circling the globe on social media. Similar to Katt Shea’s criminally underrated The Rage: Carrie 2, which includes elements of revenge porn exploitation, Flanagan’s modern retelling will distinguish itself by exploring the nebulous cruelty of online bullying, a force ten times more powerful than the irl pranks King first envisioned.
A Completely Reimagined White Family

In addition to modernizing these canon events, Flanagan hints at updates to Carrie’s oppressive upbringing at the hands of her mother, Margaret White (Samantha Sloyan). Dead before the novel begins, we never meet Carrie’s domineering father Ralph, known to carry a bible alongside his gun. Flanagan’s White household will be an altogether different beast. In his version of the story, Carrie and her mother have been hidden away in the unassuming home, forced out of hiding by Ralph’s unexpected death. Perhaps we will finally meet this elusive man whose shadow hangs over his wife and child. Considering the White family’s fundamentalist lifestyle, this reimagining hints at tradwife culture and a home ruled by staunch patriarchal control.
Whereas King’s Carrie has been tormented by her classmates since Kindergarten, Flanagan’s Carrie will be a wide-eyed newcomer to public school, eager to make friends and engage with her peers. We glimpse Carrie cozying up to Chris and the equally popular Sue Snell (Siena Agudong) as she navigates a new social scene. Of course, we know this kindness is part of an elaborate plot designed to lull Carrie into a false sense of camaraderie, setting up an atrocious act of public humiliation. These brief moments of feigned compassion put Sue’s own complicity into question. Will Flanagan’s version of the character find the courage to defend Carrie from vicious bullies or will she succumb to peer pressure and join in the mob mentality?
Perhaps the biggest deviation from King’s original text is the relationship between Carrie and her mother. King’s Margaret White is a horrifically abusive religious zealot whose worldview has been hardened by internalized misogyny. She shames Carrie for menstruating, locks her in a closet to “pray,” and regrets not killing her child in infancy. She’s also responsible for Carrie’s social ostracization. Known to berate her neighbors for their “sins,” Margaret forces her daughter to live by an extreme code of conduct and disallows any potential friends lest they corrupt the girl with their worldly ways.
Flanagan’s version of the character is perhaps just as much a victim as Carrie herself. Also trapped inside her home, his Margaret is overly vigilant, her own trauma manifesting as strict control. Describing a more sympathetic depiction of the iconic villain, Flanagan explains, “Our Margaret White is a woman who fiercely loves her daughter and wants to protect her from this world … [She] doesn’t know how to do that and thinks the way to protect her is to close her off; not punitively, but to create this private utopia.”
Despite this potential softening, Sloyan’s Margaret may still have a sharp edge. Though she has appeared in many Flanagan projects, from Hush (2016) to The Fall of the House of Usher (2023), she is best known for her role as the abhorrent Bev Keane in the poignant saga Midnight Mass (2021). Perhaps inspired by King’s Margaret White, Bev is pious and sadistic, willing to punish anyone who does not adhere to her warped approximation of Catholicism.
Flanagan specifically wrote Margaret with Sloyan in mind, likely remembering the actress’s eerie ability to create deceptive empathy and shift our allegiances on a dime.
Expanding Stephen King’s Telekinetic Universe

While most of King’s story deals with an unthinkable prom night in Chamberlain, Maine, large sections of the semi-epistolary novel see experts debating the nature of telekinesis. Do Carrie’s frightening abilities represent a new phase in human evolution or is the prom night carnage merely a fluke? King settles the debate with a shocking denouement in which a young mother recounts her infant daughter’s ability to dangle her crib toys in midair. We’re left to wonder if she will become another tormented girl who surprises the world with metaphysical strength.
Flanagan plans to build out this brief scene while amplifying themes of female empowerment. After introducing our main cast of characters, episode two will open with an unrelated story in which we meet another girl with the TK gene. Each subsequent chapter will expand this world, building out a roster of telekinetic young women. Considering King’s fondness for stories about powerful kids, often described as possessing “the shining,” Constant Readers will no doubt have their eyes peeled for various Easter Eggs nodding to the author’s vast catalogue.
Giving Carrie Her Own Voice

Perhaps the most striking distinction in Flanagan’s new trailer is the extent to which we hear Carrie’s voice. The sneak peek is fully narrated by the titular prom queen as she demands accountability. “I want to know why,” she explains while detailing Chris’ elaborate plan. Aside from the aforementioned coda, King’s book essentially ends with the aftermath of the prom night tragedy, leaving little time for Carrie to reflect. His shifting narrative does bring the reader into her fragile mind, though not before she’s been cowed by relentless cruelty. We watch Carrie sink into bloodthirsty revenge, but never hear a considered desire for justice or repair.
Flanagan’s original monologue allows Carrie to voice her pain and mourn the life she could have had. We’re also treated to a mug shot-style photo of Chris with a bruised and bandaged face, implying that the mean girl will have to answer for her senseless sadism.
Flanagan is known for filling his series adaptations with heartwrenching speeches that cut to the heart of his thematic intentions, and this teaser seems to follow suit. After years of fans, critics, and scholars analyzing Carrie’s pain, perhaps his modern retelling will offer the titular anti-hero a chance to finally speak for herself.


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