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Best & Worst ’10: Top 10 Horror Movie Trailers of 2010!

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There really is no more effective form of movie advertising than the trailer, and putting a good one together probably isn’t as easy as it looks. In a mere two minutes the studio must boil down the film’s basic premise and provide audiences with enough visual and aural flash to compel them to cough up their hard-earned money to see it. With the barrage of movie trailers we see every year very few manage to get it quite right, but those that do are often more compelling than the movies themselves. To commemorate the year in film advertising, B-D’s Chris Eggertsen has sifted through the trailers released in 2010 to put together his list of the ten best – the truly memorable horror spots that made us sit up and take notice.

Black Swan

One of the best movies of the year also boasts one of the best trailers of the year – a spot that expertly approximates the film’s paranoid tone through the use of a subtly menacing score and repeated use of the “sweet girl” dialogue motif featured throughout the movie. The best thing about it is that it leaves viewers puzzled as to what exactly the movie is about, or even what genre it belongs in – not in a way that makes us throw up our hands but that intrigues and compels us to see it. Inserting a brief glimpse of Natalie Portman and Mila Kunis’ passionate lesbian tryst in there probably didn’t hurt either.

Don’t Be Afraid of the Dark

This teaser trailer for the theatrical remake of the 1973 T.V. movie does exactly what a teaser trailer should do – grant us a brief, intriguing into the world of the film without giving too much away. I like the slow build here – the creepy whispered voices, followed by several seconds of darkness and then BOOM! – that first music cue, jolting you from your seat. If the final flash of a demonic face underneath the little girl’s bedsheets doesn’t make you jump, there may be something medically wrong with you.

Drive Angry

I like the grindhouse-style voiceover work in this trailer, and how it sets up the premise well while also giving action fans everything they like to see: fast cars, hot women, multiple explosions, and a satanic cult for good measure. It effectively plays up the film’s knowingly campy, humorous tone and supernatural elements as well, wisely not presenting it as a straight-ahead action piece (which would’ve made it look far too generic).

Hobo with a Shotgun

The trailer for the real “Hobo with a Shotgun” feature (based on the winning “fake trailer” from Robert Rodriguez’s SXSW Grindhouse Trailer contest in 2007) is hands-down one of the funniest spots of the year. Its retro grindhouse aesthetic, awesome synthesizer score, and Rutger Hauer’s darkly funny opening monologue probably would’ve been enough, but the “capper” here (no pun intended) is the depiction of what’s sure to go down as one of the most creative decapitations in cinema history.

The Human Centipede

Buzz had already started building among those in the horror community, but word only began spreading into the mainstream with the release of this trailer, which gave viewers a horrifying glimpse of the actual “human centipede” to carry around with them for the next few days (or years). IFC wisely didn’t shy away from showing the sick results of Dr. Heiter’s experiment in this spot, putting the central marketing gimmick front and center and pushing the film’s buzz into the stratosphere (over 6 million hits on YouTube and counting).

The Last Exorcism

Of any horror trailer this year, this one was probably the best at communicating an overall sense of dread. What makes it work more than anything, though, is the judicious use of sound effects – the crack of Nell’s bones as her body contorts into unnatural positions, the frenzied, demonic breathing, and a strange sound almost like a rattlesnake as the girl crouches on the floor. There’s also a striking piece of imagery near the end that they wisely singled out for its haunting quality – a figure brandishing a cross, silhouetted by the glow of shooting flames.

The Loved Ones

The Loved Ones trailer expertly balances the black comedy and horror elements of the film in two short minutes and presents its simple premise clearly and effectively. The violent montage in the last quarter of the spot, set to the soft strains of “Love Hurts”, is a dynamic study in contrast that should leave any horror lover salivating to see this Aussie flick – which makes it even more of a shame that there are still no plans to release the film in the U.S.

Night of the Demons (Red Band)

Like the movie itself there’s nothing necessarily artful about it, but the Night of the Demons red band trailer is nevertheless good, juvenile fun that features heaping helpings of blood, boobs, bloody boobs, demons (they crawl on the ceiling!), girl-on-girl kissing, cursing, and a driving “hellbilly”-esque song to drive it all home. What it communicates is this: We’re having a party, and everyone’s invited! Works for me.

A Nightmare on Elm Street

Talk about a let-down. This NOES trailer was something fierce: an incredibly effective, masterfully edited two-and-a-half minutes that really gets the blood pumping and introduces the idea of “micro-naps” to keep us intrigued. And then we saw the movie. Maybe it would’ve been better if they’d made the trailer a bland and lifeless affair – at least then it would’ve been truth in advertising.

Predators

Despite Fox not doing much of a marketing push for the movie (which is a shame, because it was actually a worthy sequel) this Predators trailer is nevertheless effective at both setting up the film’s premise and core group of characters while highlighting director Nimrod Antal’s visual flair. It also does a great job of introducing the sheer number of Predators involved this time around – i.e. “this time it’s war” – by showcasing as its centerpiece the image of Adrien Brody being bombarded with those red “triple beam laser sights” made so iconic in the first movie.

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What’s Wrong with My Baby!? Larry Cohen’s ‘It’s Alive’ at 50

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Netflix It's Alive

Soon after the New Hollywood generation took over the entertainment industry, they started having children. And more than any filmmakers that came before—they were terrified. Rosemary’s Baby (1968), The Exorcist (1973), The Omen (1976), Eraserhead (1977), The Brood (1979), The Shining (1980), Possession (1981), and many others all deal, at least in part, with the fears of becoming or being a parent. What if my child turns out to be a monster? is corrupted by some evil force? or turns out to be the fucking Antichrist? What if I screw them up somehow, or can’t help them, or even go insane and try to kill them? Horror has always been at its best when exploring relatable fears through extreme circumstances. A prime example of this is Larry Cohen’s 1974 monster-baby movie It’s Alive, which explores the not only the rollercoaster of emotions that any parent experiences when confronted with the difficulties of raising a child, but long-standing questions of who or what is at fault when something goes horribly wrong.

Cohen begins making his underlying points early in the film as Frank Davis (John P. Ryan) discusses the state of the world with a group of expectant fathers in a hospital waiting room. They discuss the “overabundance of lead” in foods and the environment, smog, and pesticides that only serve to produce roaches that are “bigger, stronger, and harder to kill.” Frank comments that this is “quite a world to bring a kid into.” This has long been a discussion point among people when trying to decide whether to have kids or not. I’ve had many conversations with friends who have said they feel it’s irresponsible to bring children into such a violent, broken, and dangerous world, and I certainly don’t begrudge them this. My wife and I did decide to have children but that doesn’t mean that it’s been easy.

Immediately following this scene comes It’s Alive’s most famous sequence in which Frank’s wife Lenore (Sharon Farrell) is the only person left alive in her delivery room, the doctors clawed and bitten to death by her mutant baby, which has escaped. “What does my baby look like!? What’s wrong with my baby!?” she screams as nurses wheel her frantically into a recovery room. The evening that had begun with such joy and excitement at the birth of their second child turned into a nightmare. This is tough for me to write, but on some level, I can relate to this whiplash of emotion. When my second child was born, they came about five weeks early. I’ll use the pronouns “they/them” for privacy reasons when referring to my kids. Our oldest was still very young and went to stay with my parents and we sped off to the hospital where my wife was taken into an operating room for an emergency c-section. I was able to carry our newborn into the NICU (natal intensive care unit) where I was assured that this was routine for all premature births. The nurses assured me there was nothing to worry about and the baby looked big and healthy. I headed to where my wife was taken to recover to grab a few winks assuming that everything was fine. Well, when I awoke, I headed back over to the NICU to find that my child was not where I left them. The nurse found me and told me that the baby’s lungs were underdeveloped, and they had to put them in a special room connected to oxygen tubes and wires to monitor their vitals.

It’s difficult to express the fear that overwhelmed me in those moments. Everything turned out okay, but it took a while and I’m convinced to this day that their anxiety struggles spring from these first weeks of life. As our children grew, we learned that two of the three were on the spectrum and that anxiety, depression, ADHD, and OCD were also playing a part in their lives. Parents, at least speaking for myself, can’t help but blame themselves for the struggles their children face. The “if only” questions creep in and easily overcome the voices that assure us that it really has nothing to do with us. In the film, Lenore says, “maybe it’s all the pills I’ve been taking that brought this on.” Frank muses aloud about how he used to think that Frankenstein was the monster, but when he got older realized he was the one that made the monster. The aptly named Frank is wondering if his baby’s mutation is his fault, if he created the monster that is terrorizing Los Angeles. I have made plenty of “if only” statements about myself over the years. “If only I hadn’t had to work so much, if only I had been around more when they were little.” Mothers may ask themselves, “did I have a drink, too much coffee, or a cigarette before I knew I was pregnant? Was I too stressed out during the pregnancy?” In other words, most parents can’t help but wonder if it’s all their fault.

At one point in the film, Frank goes to the elementary school where his baby has been sighted and is escorted through the halls by police. He overhears someone comment about “screwed up genes,” which brings about age-old questions of nature vs. nurture. Despite the voices around him from doctors and detectives that say, “we know this isn’t your fault,” Frank can’t help but think it is, and that the people who try to tell him it isn’t really think it’s his fault too. There is no doubt that there is a hereditary element to the kinds of mental illness struggles that my children and I deal with. But, and it’s a bit but, good parenting goes a long way in helping children deal with these struggles. Kids need to know they’re not alone, a good parent can provide that, perhaps especially parents that can relate to the same kinds of struggles. The question of nature vs. nurture will likely never be entirely answered but I think there’s more than a good chance that “both/and” is the case. Around the midpoint of the film, Frank agrees to disown the child and sign it over for medical experimentation if caught or killed. Lenore and the older son Chris (Daniel Holzman) seek to nurture and teach the baby, feeling that it is not a monster, but a member of the family.

It’s Alive takes these ideas to an even greater degree in the fact that the Davis Baby really is a monster, a mutant with claws and fangs that murders and eats people. The late ’60s and early ’70s also saw the rise in mass murderers and serial killers which heightened the nature vs. nurture debate. Obviously, these people were not literal monsters but human beings that came from human parents, but something had gone horribly wrong. Often the upbringing of these killers clearly led in part to their antisocial behavior, but this isn’t always the case. It’s Alive asks “what if a ‘monster’ comes from a good home?” In this case is it society, environmental factors, or is it the lead, smog, and pesticides? It is almost impossible to know, but the ending of the film underscores an uncomfortable truth—even monsters have parents.

As the film enters its third act, Frank joins the hunt for his child through the Los Angeles sewers and into the L.A. River. He is armed with a rifle and ready to kill on sight, having divorced himself from any relationship to the child. Then Frank finds his baby crying in the sewers and his fatherly instincts take over. With tears in his eyes, he speaks words of comfort and wraps his son in his coat. He holds him close, pats and rocks him, and whispers that everything is going to be okay. People often wonder how the parents of those who perform heinous acts can sit in court, shed tears, and defend them. I think it’s a complex issue. I’m sure that these parents know that their child has done something evil, but that doesn’t change the fact that they are still their baby. Your child is a piece of yourself formed into a whole new human being. Disowning them would be like cutting off a limb, no matter what they may have done. It doesn’t erase an evil act, far from it, but I can understand the pain of a parent in that situation. I think It’s Alive does an exceptional job placing its audience in that situation.

Despite the serious issues and ideas being examined in the film, It’s Alive is far from a dour affair. At heart, it is still a monster movie and filled with a sense of fun and a great deal of pitch-black humor. In one of its more memorable moments, a milkman is sucked into the rear compartment of his truck as red blood mingles with the white milk from smashed bottles leaking out the back of the truck and streaming down the street. Just after Frank agrees to join the hunt for his baby, the film cuts to the back of an ice cream truck with the words “STOP CHILDREN” emblazoned on it. It’s a movie filled with great kills, a mutant baby—created by make-up effects master Rick Baker early in his career, and plenty of action—and all in a PG rated movie! I’m telling you, the ’70s were wild. It just also happens to have some thoughtful ideas behind it as well.

Which was Larry Cohen’s specialty. Cohen made all kinds of movies, but his most enduring have been his horror films and all of them tackle the social issues and fears of the time they were made. God Told Me To (1976), Q: The Winged Serpent (1982), and The Stuff (1985) are all great examples of his socially aware, low-budget, exploitation filmmaking with a brain and It’s Alive certainly fits right in with that group. Cohen would go on to write and direct two sequels, It Lives Again (aka It’s Alive 2) in 1978 and It’s Alive III: Island of the Alive in 1987 and is credited as a co-writer on the 2008 remake. All these films explore the ideas of parental responsibility in light of the various concerns of the times they were made including abortion rights and AIDS.

Fifty years after It’s Alive was initially released, it has only become more relevant in the ensuing years. Fears surrounding parenthood have been with us since the beginning of time but as the years pass the reasons for these fears only seem to become more and more profound. In today’s world the conversation of the fathers in the waiting room could be expanded to hormones and genetic modifications in food, terrorism, climate change, school and other mass shootings, and other threats that were unknown or at least less of a concern fifty years ago. Perhaps the fearmongering conspiracy theories about chemtrails and vaccines would be mentioned as well, though in a more satirical fashion, as fears some expectant parents encounter while endlessly doomscrolling Facebook or Twitter. Speaking for myself, despite the struggles, the fears, and the sadness that sometimes comes with having children, it’s been worth it. The joys ultimately outweigh all of that, but I understand the terror too. Becoming a parent is no easy choice, nor should it be. But as I look back, I can say that I’m glad we made the choice we did.

I wonder if Frank and Lenore can say the same thing.

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