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The ‘Super 8’ Viral Campaign Explodes Online: Have You Seen This Boy?

It’s time to pick a side. You’re either going to sit back and enjoy the viral campaign for Super 8, or literally go insane reading about it. J.J. Abrams showed us what he’s all about when he virally promoted his giant monster movie Cloverfield, only this time Steven Spielberg and his Amblin Entertainment are joining the party. With the proper teaser arriving online this morning, the viral campaign was put into full effect. How so? Not one, but TWO “things” were discovered hiding within. Read about it below.
Have you seen this boy?

Super 8

The teaser trailer carried more than an epic train crash sequence. Towards the title card, when the footage drops into the lens, two of the frames display an image of a little boy. Who is this boy and why is he important? Who knows. But the fact that he was included in this teaser means something. I’m sure more will come soon.

But that’s not all…

This Super 8 Fansite discovered words hiding wihin the trailer.

“Scariest Thing I Ever Saw”

“And of course the first thing we’re gonna do is punch that into a web browser and get www.scariestthingieversaw.com which seems to have been registered a little over a week after the super8-movie.com website was, and by the same registration company,” the site writes.

But there’s more. The website leads to some new discoveries. What exactly. “Stop posting publicly. I can answer your questions.

I have proof,” writes an unknown assailant. But it continues and you can read all about it by clicking here.

Your thoughts?