Truth be told, that poster could be for anything. There is absolutely nothing about it that suggests that it has anything to do with Pride and Prejudice and Zombies. Quite frankly, I don't get it. Also, the viral campaign for the book was far more interesting than the actual book, which for many, many pages is really just Pride and Prejudice with the occasional silly interruption of a zombie fight. It gets old about half way through when you realize that it's still the agonizing piece of literature that you were forced to read in high school in spite of zombies and violence.