After Blair Witch 2?
You mean the sequel that was pumped out a year after the original and nearly grossed it's production budget on opening weekend in NA alone?
Not to mention the other 20 something sales regions in the world where they made money off of theatrical sales, PPV, DVD, TV rights, merch, etc.
This movie was so far from a fail it is ridiculous.
Cash cow=no.
Fail=absolutely not.
If this is what a failed movie earns then investor's in Eddie Murphy movies would jump for joy.
Modest profit FTW.