Three steps to sure-fire Hollywood J-Horror. Step one, get a pale creepy girl with wet hair. (computer generated is preferred.) Step two, have said girl crawl out of something. Some examples might be a well, a TV, a crawl space, your bed sheets, or a painting. (Again, the more cheap CG the better.) Step three, sit back and let the money roll in. Rinse and repeat.
BLACH!
All the more surprising is that this was directed by the guy who did SPLINTER which was awesome!