i've never liked this poster. ever since it came out over a month ago it just looked like an advert for an amusement park ride or theme park. i know the 3D experience is supposed to be (in a way) like a fun ride (or something) but come on..this is a HORROR MOVIE! surprisingly (after all the bad feelings i had towards Lionsgate for what they did to Midnight Meat Train, Repo! etc), they were really nice enough to send me the 'toned down, MPAA approved' poster (with the chocolate colored, instead of blood red, smeared heart w/ the miner in the middle of it! now THAT'S the poster i love!! thanx LG!