but if you have a movie that has a name attatched to it like clive barker, it should be easier and more profitable to show previews mentioning his name because fans of his books, his movies will want to come see it, but if they dont put out the ad's and invest in it, nobody will know except die hard fans with internet access.
a film company owner/runner fucking up is nothing new, they dont put out movies they personally are passionate about, they just care about how much money they have in the bank, if it was me, id prefer good crediability and a low bank account rather than a mediocore ran company with a large bank account, in the end it isnt the true artists that call the shots, it's the cocksuckers in the 3 piece suits getting things handed to them on a silver platter