Guys...Don't be addicted to gore. Horror is not just bloodbaths.
And don't forget...ARMY OF DARKNESS, which you all worship, was intended as PG13. The R rating was unexpected. And many reviews (Entertainment Weekly comes to mind) described it by saying that, despite its R rating, was fun family entertainment.
I've read this script. It's fun, it's spooky. And yes, it's PG13.
Stop whining about a lack of karo syrup in every horror movie and go rent CURSE OF THE DEMON as homework. Trust me. You'll understand when you see DRAG ME TO HELL.