it seems like bad viral marketing to have the title of the movie actually on the email. It ruins the proposed suspension of disbelief if they break the fourth wall so soon, like if ibelieveinharvydent.com said "See the Dark Knight, in a theatre near you!". So either this is really retarded viral marketing(for a movie called "5 or Die") , or it's only a semi-retarded viral marketing for Chain Letter. And since no one's heard of a movie called 5 or Die before now, I'm inclined to believe that it's just the heading on the proposed piece of chain mail.