The thing is, the trailer makes this flick look like it's devoid of any understatement -- the 'coulda been unsettling' 'cut away from the mirror' bits are overshadowed by too much bombast. It looks like just another Big Bam Boom kinda major studio release. Doesn't anyone appreciate slo-burn creep outs anymore? Must everything be turned up to f'n 10 all the time?! I'm just not gettin' it. And the shots of seen of a few heavy gore scenes, it just smacks of pandering to me.