Actually, Jonny Horror, a few of us did make comments about the film, stemming from this sign image. Unfortunately, some folks would rather continue talking about how unexciting a picture of a sign is and missing the point of this update completely. But, for the sake of the slow and perpetually constipated, I'll try and clarify again. A)This literal sign is another figurative sign that this movie will be true to the look and feel of the classic FRIDAY THE 13TH films of the '80s, B)it comes straight from the production company itself and is therefore part of the official marketing campaign, C)it's related to the most anticipated horror release of 2009, and D)it's an image from the first Jason film in 6 years and the first film to be called "FRIDAY THE 13TH" in 20 years. In short, YES, anything from Platinum Dunes relating to this FRIDAY THE 13TH is likely to go up on the main page, no matter how trivial, and that's exactly the way it should be. All of those factors listed above make updates like this one newsworthy, and worthy of being in yellow lettering on the main page (as though the editor of this site actually has to justify such decisions in the first place). I'd also like to add that I want to see Jason, the mask, etc., too. However, by actually READING the headline of the post before clicking on it, I was able to avoid getting myself all worked up believing that this particularly news item might reveal those things.