I've been following this shit all day. I'm one of those rabid NIN fans that helped crash the internet when Ghosts came out. The new single's pretty damn good, though I'm hoping for some more dirty, grinding, industrial on this work, because Reznor seems to be going more towards pseudo-poppy shit, which is good once in a while, just not all the time. I'm thinking that this is going to be an EP, though, not a full length album, and probably not Year Zero related.
Dem's my theories.