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Sony Launches 'Quarantine' Viral Marketing Campaign
Tuesday, March 18, 2008

By: MrDisgusting

There are a few films I'm looking forward to more than anything else this year, and one of them is Sony Screen Gems' Quarantine, a remake of the Spanish horror film [REC]. This weekend Sony kick started the hype by launching a viral marketing campaign, which features two videos inside. The video blogs feature some guy who found a tape that has disturbing stuff on it. He's thinking of uploading it - footage of a public CDC lock-down of a Los Angeles apartment complex. Read on for two (of many) videos now floating around YouTube. The remake hits theaters October 17.

Watch them all here:

Source: YouTube/BDTV

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Read 6 User Comments

battleofthedead
6:18pm, March 18, 2008

cloverfield anyone??????

Lucksaw
6:46pm, March 18, 2008

[REC] was astounding, I hope this at least be a decent remake.

Kaname Tousen
7:34pm, March 18, 2008

battleofthedead this is a Remake of [REC] a 2005 horror movie......so saying it rips off cloverifield is like saying Doom 3 is ripping off Quake 3 when it's a remake of the original Doom with story line this time

Mikieblade
9:10pm, March 18, 2008

hmmm i really wanted to see [Rec] before the remake. i'll bet [Rec] is going to be like The Invisible never to see the light of day in America? instead replaced by a shitty remake.

dub_fierce
10:36pm, March 18, 2008

i hope they dont f*ck this remake up

miskatonic
3:51am, March 20, 2008

in my experience, any product (and a movie is, indeed, a product), that requires a viral marketing campaign disguised as an ARG is destined to be a subpar product.

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Quarantine (REC Remake)

STARRING: Columbus Short Jay Hernandez Jennifer Carpenter Steve Harris Jonathan Schaech Rade Serbedzija Greg Germann Bernard White Zulay Haneo Marin Hinkle Denis O'Hare Stacy Chbosky
DIRECTOR: John Erick Dowdle
WRITER: John Erick Dowdle and Drew Dowdle

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