Let's see... It tells me virtually nothing about the film, the generic ad slogan is larger than the film title, the girl doesn't appear to be either frightened or in jeopardy, and has almost no visual punch or power. Definitely one of the least effective movie posters I've ever seen, and very reminiscent of a direct-to-video DVD cover. The people who created and approved this should be fired, or at least have the word "marketing" (which is supposed to involve making consumers want to see a film) removed from their job titles. Ugh.