A heated bidding battle ended Wednesday evening with Sony Pictures Entertainment buying 2012, a spec script for a 2009 summer tentpole release that will be directed by Roland Emmerich. Sony has essentially committed to green light the film. Production will begin late summer or early fall, and the deal is a signal that studios are open to flashy packages after the resolution of the writer’s strike. According to sources, several studios bid on the project, while some shied away from a price-tag that could hit $200 million! The title refers to the apocryphal date that the world is supposed to end, and it frames an ensemble disaster epic akin to “The Day After Tomorrow,” the blockbuster that Emmerich sold in a similar spec sale and which turned into a global hit for 20th Century Fox.
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