Ruben Fleischer is in negotiations to direct Columbia Pictures zombie comedy Zombieland, according to Variety. Rhett Reese-Paul Wernick screenplay centers on the most frightened guy on Earth who leads a motley crew of survivors in a world overrun by zombies. Title refers to an old funeral home that is turned into a morbid attraction called Zombieland. Gavin Polone is producing through his Pariah Films shingle. Sony is ramping up the project as a potential pre-SAG/DGA strike film and is eyeing an April start date.