Fathom events is a content distributor in partner with National Cinemedia.
National cinemedia operates digital XGA equipment and delivery in NCM theaters.
Your theater has a DirectWay sattellite dish that receives the feed from NCM.
The resolution of the received content is XGA (1k resolution) Which is more than good enough for your average sized screen. The projector itself has excellent quality for smaller screens, but pixelates and looses lumens when thrown at a 50ft+ screen. The Christie roadrunner L6's are typically not calibrated correctly simply because theese events only happen a few times a year, The rest of the time, its used for National Cinemedia's "First look" pre show (Who really cares how commercials are presented?)The theater is responsible for picture presentation.
Color adjustments, framing adjustments, and picture size can be made by managers on the Fathmom test date
(10 days before event) To deliver the best quality. Im a manager at a regal cinemas in colorado. If you spend the time adjusting settings and installing secondary bulbs, then you can actually get a very nice picture. If you have a problem with picture quality(Digital keystone, sharpness, color bleed etc) Then let the theater manager know, because they were supposed to fix that before the show. The one problem you CANT fix, is audio quality. The mix received is a 364kbs stereo Non Sync mix.(thats very high quality for stereo).
The content runs through a PC stationed at every projector. 5.1 cannot be accomplished this way. Also, on the comment about it not being presented in true cinemascope 2:35, The Digital projectors used do not support 2:35, They are native 16X9. 2:35 Digital cost about 100grand per projector and would be extremly cost inefficient.
Theaters already eqiupped with 2k SXGA DLP 2:35 cinema projectors dont have the neccessary delivery equipment to run a feed through that projector. The content has to be delivered through a ChristieNET CCM device (about $1300)which is incompatible with NEC digital projectors (2nd most common DLP cinema projector)
If you were expecting a 35mm print, then i dont know what to tell you, because i can guarentee you that tickets would be a hell of a lot more expensive if they used that method.
Low quality prints cost about $1,500. and thats not including the licensing cost that NCM would pass on to you through the ticket price. #1) You just wouldnt see it unless you lived in the top 5 markets, or #2) You would be paying at least $100-150 for a ticket so NCM could just BREAK EVEN.
Or i guess you were expecting an original 35mm print?
Ill pass on scratched and faded prints thank you very much.
Basically, the picture presentation you get is what you paid for.
Your probably thinking "Hey i paid $10 to see it and it was worse quality then the movie i could have seen for $7".
But keep in mind that thousands of people will watch that print, making it worth the invesment.
No ones going to make a print of a old movie that will sell only a few tickets.
Find me any corporation in this world thats willing to absorb a loss that big and ill find you a company thats going out of business.