As a life long Hulk fan... I didn't really care for Hulk, too much Angst and not enough monster on monster action. The Incredible Hulk had a better looking Hulk, better action, and a better villain. Abomination (and his character arc) was pretty cool. Better pacing and nods to the TV show gained extra points.
Seems like Planet Hulk might be the next stand alone film. 90+ minutes of The Hulk fighting gargantuan aliens is exactly the big splash page type film this character needs. A Hulk movie should never be weighed down with melodrama and relationship issues. Nope, just be big, loud, and chaotic. Go for it.