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00’s Retrospect: Star Power Pushes Over 2007

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Y2K, 9/11, war and a a horrid recession, a major escape we had this decade was in the form of film, notorious for thriving during National crisis. Leading up to New Year’s Eve where we’ll ring in 2010, Bloody Disgusting will be looking back at the entire decade year by year through the eyes of various staff writers. Check back each day for a profound reflection from Ryan Daley, David Harley, Tex, BC and yours truly. Inside you’ll find Tex’s personal look back at the year 2007, the year Will Smith proved his star power! Please share your memories for each year below, there are so many stories to be told!

’00 | ’01 | ’02 | ’03 | ’04 | ’05 | ’06 | ’07 | ’08 | ’09

More Retrospects:
-Top 20 Films of the Decade: 21-16 | 15-11 | 10-6 | 5-1
-Dead on Arrival: Ten Horror Duds of the Last Decade

2007

I guess depending on the way you want to look at it, 2007 was perhaps the best box office year for horror of the decade. Of course, it assumes your definition of horror is broad–servicing all manner of supernatural beasties, next door neighbor killers and haunted hotel rooms. But what a year it was on the fringes of the mainstream as well. It also serves as the year I took my 3rd trip to the annual SXSW Film Festival in Austin, Texas. And, the first year, I decided to cover the entire thing (in a massive article) for all you readers. But more on that later, let’s jump right in with the big question of 2007. Did Will Smith make a horror film?

That’s right…I Am Legend opened in 2007. December 14, 2007 to be specific, so its Box Office take for the final 3 weeks of 2007 are generally all that is assigned to it for the calendar year. Normally, this would kill most end of the year films (which tend to make more cash over the longer course of their run…as opposed to summer where they bank all the big bucks in about 2 weeks then die the death of the next week’s onslaught) But that hardly matters in this case. I Am Legend turned frosty December returns into summer movie madness and took in an overwhelming $206,129,574 by December 31st! With a total box office take of $256,393,010, that bang for your buck technically makes it the third highest grossing horror film of all time–behind The Exorcist, and Jaws (assuming you–like I Am Legend–consider Jaws a horror film). One thing we don’t doubt is that Richard Matheson’s source material is one of the great genre tomes. We hardly even dispute the horrific nature of the previous versions of the film, but plugging a box office glory bound, all-American Fresh Prince behind the wheel of a Mustang and sending him off into a deserted Manhattan to save the world and kill some zombie/vampire hybrids does not necessarily a horror film make. So, take sides and decide for yourself if “Will Smith’s a Legend” can be chalked up as a horror film. But if you find yourself sanity fraying at that thought then the runner up is gonna damn near push you over the edge.

Back in March at SXSW I got a chance to see an advance screening of Director DJ Caruso’s latest film, Disturbia. The flick starring Shia LaBeouf (who would have a stellar 2007 when Transformers hit the multiplex) was being touted as a pretty low-key teen rip-off of Alfred Hitchcock’s thriller Rear Window. To say that I wasn’t exactly doing back flips about checking out the film was an understatement. In fact, the only thing that drew me to the screening was the fact that LaBeouf was starring. I’ve always found the actor likable since I first took notice of him in 2003 on Season 2 of Project Greenlight (and the subsequent movie that was manufactured that year; The Battle of Shaker Heights). LaBeouf had a couple of genre-type roles to follow up, with I Robot in 2004 and Constantine in 2005, but the kid hardly had anything interesting to do in either one of those flicks. So, I was excited to see him front and center in this film, even if it looked like a poor attempt to dupe unsuspecting audiences (a target demographic that was all born years after old Hitch headed off to that great cinema in the sky) into believing they were seeing some original work. But surprise, surprise, for what it was Disturbia turned out to be a pretty taunt little teen thriller, wowing audiences to the tune of 80 million and turning a newly 21-year old LaBeouf in 2007 box office gold.

If you don’t think PG-13 horror ruled the roost in 2007 then you probably forgot that one of the best ghost stories in years came out that year and banked a tidy $71,975,611. Everyone loves a good Stephen King story, but it’s been years since King was big money at the multiplex. 1408 gave the master of the macabre his highest grossing horror adaptation ever (King’s only film to make more bank was Frank Darabont’s 1999 version of The Green Mile). In fact, at the time of release it was John Cusack’s highest grossing starring role (he made a bit more with the Julia Robert’s led ensemble America’s Sweethearts and as a U.S. Marshall chasing down Nick Cage and cast of Con Air). In fact, King had himself a banner year at the box office when on November 21st, he added another $25,593,755 to his movie bankroll as Darabont’s version of The Mist barricaded audiences behind theater doors. With that one/two punch Stephen King got a lot more relevant a lot faster and more importantly, gave strict horror fans something to agree on that I Am Legend and Disturbia didn’t– those films were clearly horror films.

It’s nothing new that the top 3 grossing horror flicks of the year were adaptations or remakes (or rip-off’s if you’re bitter) and with Saw IV dropping another $63,300,095 into Lionsgate’s coffers 2007 wasn’t gonna be the year we saw a slowdown in unoriginal work. In fact, reboots, and sequels of reboots were all over the board starting with Rob Zombie’s update of John Carpenter’s Halloween ($58,269,151) which turned out to be much more successful in box office returns than in artistic achievement. Hostel II ($17,544,812) and The Hills Have Eyes II ($20,804,166) which were more or less bombs, but hardly the death kneel for Torture Porn (although the release of After Dark Film’s Captivity surely did its darndest to kill the subgenre off in July) . Zombies ran wild in England once again as 28 Weeks Later scared up another $28,637,507 and even though it wasn’t nearly as successful as the studio had hoped, it was none-the-less a high point for the series as far as the story goes. The zombies of Resident Evil: Extinction on the other hand bested the original film’s gross by about 10 million with Alice and company taking in a rock solid $50,648,679 for what was easily the worst film in the franchise. Aliens battled Predators again in the terrible sequel Requiem which opened on Christmas day but only grabbed about half of what the original match-up made. Even the second installment in the Night Watch trilogy: Day Watch (The 3rd film is apparently never coming) popped up on 64 screens and pulled in a respectable $450,686–a reminder that small films are often where it was at.

2007 also saw its fair share of great horror films that made their mark on DVD more than they did at the Box Office. Still, in an effort to get those films out there (even in a few theaters) the newly formed theatrical division of genre favorite Anchor Bay spun out Behind the Mask: The Rise of Leslie Vernon on 72 screens for a gross of $69,136 and then on September 7th they unleashed Adam Green’s Hatchet on 93 screens to the tune of $175,281. Scream alumni David Arquette’s Reagan 80’s slashfest The Tripper tripped its way to just under $21,000 on 50 screens while some additional SXSW flicks Black Sheep ($82,987 ) and Fido ($298,110 ) took even more zombies (including zombie sheep!) in a few new directions.

2007 was also the year fans of the grue began their new old love affair with all things Grindhouse. Unfortunately, Robert Rodriguez’s Planet Terror and Quentin Tarantino’s Death Proof double-feature and the assorted trailers of Eli Roth, Rob Zombie and Edgar Wright didn’t do much to scare audiences into the 3 hour and 11 minute double feature when the flick opened on its head-scratchingly bizarre Good Friday release date. With just $25,031,037 in grosses, the 50+ million dollar b-movie was DOA at the multiplex. The film was split up for international markets where it pulled in another 25 million, and fans still await the complete theatrical experience to be released on DVD.

Serial Killers may have cleaned up on the silver screen with Hannibal Rising, ($27,669,725) Zodiac ($33,080,084), Vacancy ($19,063,007), The Hitcher ($16,379,582) and Mr. Brooks ($28,476,219) all arriving to slay the charts, but it was Spanish ghost stories that really cemented their place in cinema lover’s hearts with the Guillermo del Toro directed Oscar Nominee Pan’s Labyrinth ($37,065,974) which technically opened on December 26, 2006, and the del Toro Production The Orphanage (which like Pan‘s did in 2006 just barely eked it’s way into the year by opening on December 28, 2007).

And speaking of Ghosts! Last but not least, Sam Raimi and Rob Tapert’s Ghosthouse Pictures had a pretty successful theatrical run in 2007 with the February release of The Messengers ($35,374,883) starring a then relatively unknown Kristen Stewart who would later go on to love a vampire–but, not the vampires of Raimi’s October production of Steve Niles cult comic book 30 Days of Night ($39,568,996) which sees the bloodsucker’s descending on a small Alaskan town as it’s enveloped in a month of darkness.

2007 might have been marked by some of the more assorted horrors, and even leaving off serious duds like Skinwalkers ($1,018,965), Blood and Chocolate ($3,526,588), Dark Castle’s lame The Reaping ($25,126,214) and the Christmas killer pair of P2 ($3,995,018) and Black X-mas ($16,235,738)–which finished most of it’s 2006 holiday run in 2007–still turned out to supply some pretty memorable additions to gorehounds best and brightest lists.

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Editorials

‘A Haunted House’ and the Death of the Horror Spoof Movie

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Due to a complex series of anthropological mishaps, the Wayans Brothers are a huge deal in Brazil. Around these parts, White Chicks is considered a national treasure by a lot of people, so it stands to reason that Brazilian audiences would continue to accompany the Wayans’ comedic output long after North America had stopped taking them seriously as comedic titans.

This is the only reason why I originally watched Michael Tiddes and Marlon Wayans’ 2013 horror spoof A Haunted House – appropriately known as “Paranormal Inactivity” in South America – despite having abandoned this kind of movie shortly after the excellent Scary Movie 3. However, to my complete and utter amazement, I found myself mostly enjoying this unhinged parody of Found Footage films almost as much as the iconic spoofs that spear-headed the genre during the 2000s. And with Paramount having recently announced a reboot of the Scary Movie franchise, I think this is the perfect time to revisit the divisive humor of A Haunted House and maybe figure out why this kind of film hasn’t been popular in a long time.

Before we had memes and internet personalities to make fun of movie tropes for free on the internet, parody movies had been entertaining audiences with meta-humor since the very dawn of cinema. And since the genre attracted large audiences without the need for a serious budget, it made sense for studios to encourage parodies of their own productions – which is precisely what happened with Miramax when they commissioned a parody of the Scream franchise, the original Scary Movie.

The unprecedented success of the spoof (especially overseas) led to a series of sequels, spin-offs and rip-offs that came along throughout the 2000s. While some of these were still quite funny (I have a soft spot for 2008’s Superhero Movie), they ended up flooding the market much like the Guitar Hero games that plagued video game stores during that same timeframe.

You could really confuse someone by editing this scene into Paranormal Activity.

Of course, that didn’t stop Tiddes and Marlon Wayans from wanting to make another spoof meant to lampoon a sub-genre that had been mostly overlooked by the Scary Movie series – namely the second wave of Found Footage films inspired by Paranormal Activity. Wayans actually had an easier time than usual funding the picture due to the project’s Found Footage presentation, with the format allowing for a lower budget without compromising box office appeal.

In the finished film, we’re presented with supposedly real footage recovered from the home of Malcom Johnson (Wayans). The recordings themselves depict a series of unexplainable events that begin to plague his home when Kisha Davis (Essence Atkins) decides to move in, with the couple slowly realizing that the difficulties of a shared life are no match for demonic shenanigans.

In practice, this means that viewers are subjected to a series of familiar scares subverted by wacky hijinks, with the flick featuring everything from a humorous recreation of the iconic fan-camera from Paranormal Activity 3 to bizarre dance numbers replacing Katy’s late-night trances from Oren Peli’s original movie.

Your enjoyment of these antics will obviously depend on how accepting you are of Wayans’ patented brand of crass comedy. From advanced potty humor to some exaggerated racial commentary – including a clever moment where Malcom actually attempts to move out of the titular haunted house because he’s not white enough to deal with the haunting – it’s not all that surprising that the flick wound up with a 10% rating on Rotten Tomatoes despite making a killing at the box office.

However, while this isn’t my preferred kind of humor, I think the inherent limitations of Found Footage ended up curtailing the usual excesses present in this kind of parody, with the filmmakers being forced to focus on character-based comedy and a smaller scale story. This is why I mostly appreciate the love-hate rapport between Kisha and Malcom even if it wouldn’t translate to a healthy relationship in real life.

Of course, the jokes themselves can also be pretty entertaining on their own, with cartoony gags like the ghost getting high with the protagonists (complete with smoke-filled invisible lungs) and a series of silly The Exorcist homages towards the end of the movie. The major issue here is that these legitimately funny and genre-specific jokes are often accompanied by repetitive attempts at low-brow humor that you could find in any other cheap comedy.

Not a good idea.

Not only are some of these painfully drawn out “jokes” incredibly unfunny, but they can also be remarkably offensive in some cases. There are some pretty insensitive allusions to sexual assault here, as well as a collection of secondary characters defined by negative racial stereotypes (even though I chuckled heartily when the Latina maid was revealed to have been faking her poor English the entire time).

Cinephiles often claim that increasingly sloppy writing led to audiences giving up on spoof movies, but the fact is that many of the more beloved examples of the genre contain some of the same issues as later films like A Haunted House – it’s just that we as an audience have (mostly) grown up and are now demanding more from our comedy. However, this isn’t the case everywhere, as – much like the Elves from Lord of the Rings – spoof movies never really died, they simply diminished.

A Haunted House made so much money that they immediately started working on a second one that released the following year (to even worse reviews), and the same team would later collaborate once again on yet another spoof, 50 Shades of Black. This kind of film clearly still exists and still makes a lot of money (especially here in Brazil), they just don’t have the same cultural impact that they used to in a pre-social-media-humor world.

At the end of the day, A Haunted House is no comedic masterpiece, failing to live up to the laugh-out-loud thrills of films like Scary Movie 3, but it’s also not the trainwreck that most critics made it out to be back in 2013. Comedy is extremely subjective, and while the raunchy humor behind this flick definitely isn’t for everyone, I still think that this satirical romp is mostly harmless fun that might entertain Found Footage fans that don’t take themselves too seriously.

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