Editorials
‘Paranormal Activity 3’ And What I Learned At My “Tea With Toby”
Last week Paramount held a “Tea With Toby” at The Roosevelt Hotel in celebrate today’s DVD/Blu-ray release of Paranormal Activity 3.
What was “Tea With Toby”? It was a press event where I (among other journalists) was summoned to the hotel for a late afternoon Tea. Complete with sandwiches, smoked salmon, little pastries – what I had always imagined Tea being like in England.
We were there to discuss the film (and the franchise) with Oren Peli, Katie Featherston, Micah Sloat, Christopher Smith, Chloe Csengery and Jessica Tyler Brown. While it was a breezy and enjoyable 90 minutes, the gracious and polite Peli lived up to his notoriously tight-lipped reputation in regard to any new info on the series. And the cast followed suit.
But still, fun was had and, if anything, I walked away more energized to revisit the franchise. Hit the jump for the full report! 
Upon my arrival at the hotel I was escorted through the main lobby, past the famous Roosevelt pool, and into a room darkened with pitch black curtains. Awaiting me was a vast array of teas, bottled water and snacks. Beer and wine was also offered but I passed.
Pretty soon cast and creatives from the Paranormal Activity franchise (along with my fellow journalists) began to wander in and take their assigned seats. In the corner, Teddy Ruxpin was set up with his own tea set which, if you’ve seen Paranormal Activity 3, requires no explanation.
Oren Peli, Micah Sloat, Katie Featherston took seats across from me and to my left, Christopher Smith sat directly in front of me, and across to my right were Chloe Csengery and Jessica Tyler Brown.
One of the most interesting dynamics of the day to witness was the interaction between Smith, Csengery and Brown. Their time onset during the shooting (and planned re-shooting) of the film clearly brought about a familial bond. Smith seemed to take a paternal role towards them, helping them gently with their answers (without putting words in their mouth) throughout the event.
One topic that did come up was the increasing budget size for the series. Don’t get the wrong idea, these films are still made very cheaply and of course provide a huge return on investment, but the first Paranormal Activity cost only a fraction of what they spent on PA 3.
According to Peli, while of course the crew is bigger on the films now and people get paid a little more, in the case of Part 3 much of it was spent on sound design, finding and renting a house and making it 80’s authentic, and making sure the film was ready by its October release date.
“ We did do some work on it. We didn’t want to throw the 80’s thing in your face too much though. We needed to dress it up. We just wanted it to look authentic. That this is what it would look like if video cameras were rolling in the 80’s.”
Smith added, “It felt like I grew up in that house“.
Now, can we get any insight on part 4? “Of course not“, Peli laughs.
Do you know where you’re going with it? “We have some ideas“.
I turn to Csenegry and Brown, hoping they won;t be quote as circumspect. How about them? Will they be in Paranormal Activity 4? “I sure hope so!“, says Brown. Clearly she’s learned from the best at not giving away too much!
Back to Peli, what is the benefit of the quick turnaround and tight shooting schedule on these films? “You always wish you had more time. The fact that you have a release date that is immovable, you have to get the movie made no matter what. It’s both a blessing and a curse. It’s a blessing because you know the studio will put their full resources into finishing it. It does force you to move quickly, which can sometimes be good. In feature development you hear stories about movies that take years and sometimes a decade to develop, but we know we’ll be out in October. But you always with you had more time. There’s always a panic that builds up when you have ten weeks until release, so you have to lock the picture four weeks before release, and you’re still shooting. It’s scary, but at the end of the day, if someone has an idea, normally you talk about it two weeks later. We talk about it that day and then shoot it two days later.”
Someone asks Csengery and Brown if they believe in ghosts. “Chris does“, they say laughing.
“Yes, that’s right“, he replies.
Someone asks Peli if its true that everyone onset is allowed to pitch ideas for sequences and scares in the film. “We definitely have an atmosphere where everyone is allowed to suggest anything no matter what their role is. And we have a ver small crew. We basically did ‘Part 2’ and ‘Part 3’ as one, so we’re kind of a ‘Paranormal Activity’ family and there’s a collaborative atmosphere. Everyone can feel free to talk to the writers, producers and directors and if it’s a cool idea we shoot it. We don’t care where it came from, only if it’s cool.”
About the home video release, do you think it’s actually more effective watching this at home? In a dark house? Peli replies, “I think it’s a different experience. To some degree there’s nothing like watching it in a theater with the energy of the crowd. It’s a much more communal experience. But watching it at home we’ve heard people say it’s scarier because it’s much more intimate. And also the subject matter is about what happens to you at hem alone at night. And people usually watch movies in the evening. So when you turn off the TV and have to go to sleep, you’re conscious of every little sound in the house!”
Watching the Blu-ray later that weekend, I have to say he’s right.
Paranormal Activity 3 is out on DVD and Blu-ray today. It boasts a host of special features including an extended cut that I prefer to the theatrical edition.
Paranormal Activity 3 Blu-ray/DVD Combo Pack: The Paranormal Activity 3 Blu-ray is presented in 1080p high definition with English 5.1 DTS-HD Master Audio, French 5.1 Dolby Digital, Spanish 5.1 Dolby Digital, Portuguese 5.1 Dolby Digital and English Audio Description with English, English SDH, French, Spanish and Portuguese subtitles. The DVD in the combo pack is presented in widescreen enhanced for 16:9 televisions with English 5.1 Surround and English, French, Spanish and Portuguese subtitles. The digital copy is presented in English.
Blu-ray Special Features:
Original theatrical version of the film
Unrated version of the film
Lost tapes
DVD Special Features:
Unrated Version of the Film
Digital copy of unrated version—compatible with iTunes® and Windows Media
A trilogy DVD set will also be available on January 24th exclusively at Walmart, which includes the theatrical and unrated versions of all three films plus all previously released bonus material.
Due to a complex series of anthropological mishaps, the Wayans Brothers are a huge deal in Brazil. Around these parts, White Chicks is considered a national treasure by a lot of people, so it stands to reason that Brazilian audiences would continue to accompany the Wayans’ comedic output long after North America had stopped taking them seriously as comedic titans.
This is the only reason why I originally watched Michael Tiddes and Marlon Wayans’ 2013 horror spoof A Haunted House – appropriately known as “Paranormal Inactivity” in South America – despite having abandoned this kind of movie shortly after the excellent Scary Movie 3. However, to my complete and utter amazement, I found myself mostly enjoying this unhinged parody of Found Footage films almost as much as the iconic spoofs that spear-headed the genre during the 2000s. And with Paramount having recently announced a reboot of the Scary Movie franchise, I think this is the perfect time to revisit the divisive humor of A Haunted House and maybe figure out why this kind of film hasn’t been popular in a long time.
Before we had memes and internet personalities to make fun of movie tropes for free on the internet, parody movies had been entertaining audiences with meta-humor since the very dawn of cinema. And since the genre attracted large audiences without the need for a serious budget, it made sense for studios to encourage parodies of their own productions – which is precisely what happened with Miramax when they commissioned a parody of the Scream franchise, the original Scary Movie.
The unprecedented success of the spoof (especially overseas) led to a series of sequels, spin-offs and rip-offs that came along throughout the 2000s. While some of these were still quite funny (I have a soft spot for 2008’s Superhero Movie), they ended up flooding the market much like the Guitar Hero games that plagued video game stores during that same timeframe.
You could really confuse someone by editing this scene into Paranormal Activity.
Of course, that didn’t stop Tiddes and Marlon Wayans from wanting to make another spoof meant to lampoon a sub-genre that had been mostly overlooked by the Scary Movie series – namely the second wave of Found Footage films inspired by Paranormal Activity. Wayans actually had an easier time than usual funding the picture due to the project’s Found Footage presentation, with the format allowing for a lower budget without compromising box office appeal.
In the finished film, we’re presented with supposedly real footage recovered from the home of Malcom Johnson (Wayans). The recordings themselves depict a series of unexplainable events that begin to plague his home when Kisha Davis (Essence Atkins) decides to move in, with the couple slowly realizing that the difficulties of a shared life are no match for demonic shenanigans.
In practice, this means that viewers are subjected to a series of familiar scares subverted by wacky hijinks, with the flick featuring everything from a humorous recreation of the iconic fan-camera from Paranormal Activity 3 to bizarre dance numbers replacing Katy’s late-night trances from Oren Peli’s original movie.
Your enjoyment of these antics will obviously depend on how accepting you are of Wayans’ patented brand of crass comedy. From advanced potty humor to some exaggerated racial commentary – including a clever moment where Malcom actually attempts to move out of the titular haunted house because he’s not white enough to deal with the haunting – it’s not all that surprising that the flick wound up with a 10% rating on Rotten Tomatoes despite making a killing at the box office.
However, while this isn’t my preferred kind of humor, I think the inherent limitations of Found Footage ended up curtailing the usual excesses present in this kind of parody, with the filmmakers being forced to focus on character-based comedy and a smaller scale story. This is why I mostly appreciate the love-hate rapport between Kisha and Malcom even if it wouldn’t translate to a healthy relationship in real life.
Of course, the jokes themselves can also be pretty entertaining on their own, with cartoony gags like the ghost getting high with the protagonists (complete with smoke-filled invisible lungs) and a series of silly The Exorcist homages towards the end of the movie. The major issue here is that these legitimately funny and genre-specific jokes are often accompanied by repetitive attempts at low-brow humor that you could find in any other cheap comedy.
Not a good idea.
Not only are some of these painfully drawn out “jokes” incredibly unfunny, but they can also be remarkably offensive in some cases. There are some pretty insensitive allusions to sexual assault here, as well as a collection of secondary characters defined by negative racial stereotypes (even though I chuckled heartily when the Latina maid was revealed to have been faking her poor English the entire time).
Cinephiles often claim that increasingly sloppy writing led to audiences giving up on spoof movies, but the fact is that many of the more beloved examples of the genre contain some of the same issues as later films like A Haunted House – it’s just that we as an audience have (mostly) grown up and are now demanding more from our comedy. However, this isn’t the case everywhere, as – much like the Elves from Lord of the Rings – spoof movies never really died, they simply diminished.
A Haunted House made so much money that they immediately started working on a second one that released the following year (to even worse reviews), and the same team would later collaborate once again on yet another spoof, 50 Shades of Black. This kind of film clearly still exists and still makes a lot of money (especially here in Brazil), they just don’t have the same cultural impact that they used to in a pre-social-media-humor world.
At the end of the day, A Haunted House is no comedic masterpiece, failing to live up to the laugh-out-loud thrills of films like Scary Movie 3, but it’s also not the trainwreck that most critics made it out to be back in 2013. Comedy is extremely subjective, and while the raunchy humor behind this flick definitely isn’t for everyone, I still think that this satirical romp is mostly harmless fun that might entertain Found Footage fans that don’t take themselves too seriously.
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